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Whaleback Systems Expands Channel Sales Program to Meet Rising SMB Demand for Managed VoIP Service

FOR MORE INFORMATION
John Gates,  Elevate Communications, (617) 861-3651

Introduces Comprehensive Partner and Sales Agent Program to Scale National Distribution of Whaleback’s CrystalBlue Voice Service

PORTSMOUTH, N.H., August 1, 2008—Whaleback Systems™ today announced a new comprehensive channel sales program to support its aggressive expansion into key regions throughout the United States. The managed service provider, which is riding a wave of market momentum with a 30% per quarter growth rate, designed its multi-faceted channel program to scale distribution and drive sales opportunities for its CrystalBlue Voice Service.

“This marks the next step in Whaleback’s growth as more and more businesses needing a new phone system are signing up for Whaleback CrystalBlue Voice Service and enjoying the benefits of our broadband-based managed IP PBX service,” said Mark Galvin, Founder, President and CEO of Whaleback Systems. “This new program aligns Whaleback with a select group of elite reseller partners who are based in key regions who can broaden and deepen Whaleback’s presence in these areas and accelerate our sales efforts even further.”

Whaleback is a Managed Service Provider (MSP) and is the first and only company to deliver an end-to-end broadband business telephony service for Small and Medium Business (SMB) customers that features a managed, premises-based IP PBX with Key System Functionality along with a broadband-based telephony service infrastructure. Whaleback's CrystalBlue Voice Service features an all-inclusive, unlimited nationwide calling package that makes the most advanced technology immediately affordable for companies that need between 5 and 1,500 phone stations. The CrystalBlue Voice Service includes a separate "voice only" broadband connection inclusive in the monthly price, and the entire service is monitored and maintained around the clock.

Three Tiered Channel Program
The Whaleback channel sales program is a comprehensive reseller and sales agent program designed to help broaden the company’s sales coverage, while increasing sales opportunities for Whaleback CrystalBlue Voice Service. The three-tiered program is anchored by Whaleback Premier Partners, a growing network of highly trained telecom resellers, interconnect, IT services and managed IT service provider companies that sell Whaleback’s CrystalBlue Voice Service in their local territories in the Northeast, Mid-Atlantic, Midwest and Southeast regions.

Whaleback Premier Partners are supported in their sales efforts by a network of local sales agents who are tasked with uncovering sales opportunities. These Whaleback sales agents can be in one of two categories: an Independent Referral Agent (IRA) or a Certified Partner Agent (CPA). An IRA is a member of an informal sales agent program with no quota targets or selling responsibilities who are paid a flat commission fee – called a referral reward – for each customer that is referred to Whaleback and closed by a premier partner. A CPA is part of a formal and structured sales agent program that features higher compensation based on a performance-based commission plan. Together, these two categories of agents help Premier Partners to extend their sales coverage in their local markets and generate a higher volume of sales leads for new CrystalBlue Voice customers.

Whaleback CPAs, who are often telephony or data value added resellers, IT service providers, IT consultants, or property management companies officially represent Whaleback Systems and work with its Premier Partners to find new customers on an on-going basis. These sales agents are given comprehensive training and work under a more formal sales agent relationship with Whaleback.

Independent Referral Agents (IRA), such as commercial real estate agents, commercial equipment representatives, carrier service representatives and existing Whaleback customers, can earn $500 for each company that he or she refers to Whaleback which signs up for CrystalBlue Voice Service. All agents enter the program at the IRA level and then progress to a certified level as quickly as they can demonstrate success with the program. To learn more information click here or call 1-800-211-9095.

About Whaleback Systems
Whaleback Systems is a Managed Service Provider (MSP) and the pioneering developer of the first business phone solution built from the ground up for broadband. Unlike traditional systems, the Whaleback CrystalBlue Voice Service is 100 percent premises-based and software-driven. It includes the only IP PBX with Key System Unit features and Road Warrior Functionality. Whaleback's all-inclusive, unlimited nationwide calling package makes the most advanced technology immediately affordable for companies that need between 5 and 1,500 phone stations. The Whaleback service is available through partnerships with channel partners and VARs. Whaleback customers include law firms, real estate agencies, financial services firms, homebuilders, restaurants, resorts, advertising and public relations agencies. Whaleback also provides its business-class, managed IP PBX service to Head of the Charles Regatta, the World’s Largest Two-Day Rowing Event.

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